Outthink Disruption
Interactive Experience
IBM MobileFirst wanted to raise the visibility of IBM Mobile Solutions at Mobile World Congress, a top global industry event of nearly 100K attendees. As any marketer knows, the challenge at trade shows is not just standing out, but convincing attendees to make room.
While an engaging in-person experience with attendees is critical at MWC, creating a digital event experience is equally essential to overall performance.
Xbox Kinect
Unity3D
Interactive Controller
4 Large Displays
Designed an interactive experience on the tradeshow floor, creating a digital particle waterfall allowing attendees to learn about big data and analytics, cloud, and social technologies to help organizations capture new markets and reach more users.
IBM has more than 4,300 patents in mobile, social and security, which have been incorporated into IBM Mobile solutions that address the mobile challenges of industries such as Banking, Insurance, Retail, Transport, Telecom, Government, Healthcare and Automotive
Attendee Experience and Journey Map
Attendee approaches — Motion sensor detects the user and generates a “data avatar” on the Attract screen. Avatar reflects attendee’s movements
Controller — Attendee uses control screen to make a selection from 5 industries case studies
Attract — Data Visualization appear based on color and messaging for each industry
Deep Dive — On the controller screen, the attend is served up premise setter for the category, industry scenario videos, and case studies. The attendee easily alternate between types and industries
Passive Mode — If inactive, the Attract screen displays data visualizations along with key messaging and branding.
High-Fidelity Wireframes Touch Screen
Particles Color Palette
Large Interactive Touch Screen User Flow Diagram
Photos from Mobile World Congress
Trade Show Booth
Client: IBM
Software: Sketch, Invision, Draw.io, Illustrator, Photoshop, Keynote, and Unity3D
Roles: User-interface, User-experience, Interactive Design, and Style Guides