Art Direction
Reason is a premium Men’s and Women’s streetwear band with a flagship store in NYC.
Drove all aspects of creative for an independent streetwear brand, additionally created diffusion apparel line Homies, and development of the creative catalogs, presentations, microsites, social, email campaigns, and digital advertising
New York serves as the backdrop for the brand. Subtle nods to daily life infuse the collection with a hometown heritage, which can be appreciated and related to a world over.
With a clear understanding of their audience, graphics offer the urban-dweller an aggressive yet refined collection that mirrors their lifestyle.
Led a design team to create new innovative products within the streetwear industry.
Featured in The New York Times, Nylon, iD, LTD, Complex, URB, BPM, The Source, FHM, and Mass Appeal.
The brand is worn amongst celebrities like Miley Cyrus, P. Diddy, Kid Cudi, A-Trak, Tiesto, DJ Khaled, Fabolous, and Disclosure.
Client: Reason Clothing
Software: Photoshop and Illustrator
Roles: Art Direction, Menswear, Trend Forecasting, Graphic Design, and Illustration