90s Inspired Private label
What goes around comes around! Fashion trends and styles apply to this cosmic rule of thumb to be reborn and re-worn decades later. Embracing the styles of those vintage rock shirts, sportswear and Doc Martens with a new modern way to rock them. I created a program for JCPenney, an American department store chain with 850 locations in 49 U.S. states inspired by the 90s but still relevant to Millennials and Generation Z.
Concept
Line Sheets
Client: JCPenney
Software: Photoshop and Illustrator
Roles: Menswear, Trend Forecasting, Graphic Design, and Illustration