PharrellWilliams.jpg

Forever 21 Trend Report 2020

I was approached by Forever 21 to do a trend report on upcoming trends for 2020 and how the trends might translate as capsule collections for the retailer of over 700 locations worldwide. Influential artists Celebrity like Kanye West and Pharrell Williams have been at the head of culture. These artists understand subcultures and critical mass. The freedom that subcultures create with unusual interests such as Zines and small-circulation self-published work of original or appropriated texts and images, usually reproduced via photocopier.

 
Logo-F21.png

2020 Trend Forecasting

 

I was approached by Forever 21 to do a trend report on upcoming trends for 2020 and how the trends might translate as capsule collections for the retailer of over 700 locations worldwide.

 
 
DanielStGeorge-Patternclash.co-F21-006.jpeg

Haute Ugly

 
PharrellWilliams.jpg

Influential artists Celebrity like Kanye West and Pharrell Williams have been at the head of culture

 

Because these artists understand subcultures and critical mass, the freedom that subcultures create with unusual interests such as Zines, small-circulation self-published work of original or appropriated texts and images, usually reproduced via photocopier.

While punks like Crass might not use the word ‘haute’ to describe themselves, they did prescribe to a particular style that valued not philosophies, beauty and order like the design that came before them, but rather a chaos and a dissemination of shock. Using their often illegible and garish styles to shock the viewer out of apathy, the punk movement gave little thought to the commonly perceived ‘good’ design practices.

 

Aesthetics
Countercultural
Punk Ideals
Scandinavian Grids
Crisp Typography
Black Ink
And 90s Influence

 
DanielStGeorge-Patternclash.co-F21-002.jpeg
 

Haute Ugly Capsule Collection

 
DanielStGeorge-Patternclash.co-F21-A009.png
 
DanielStGeorge-Patternclash.co-F21-006.jpeg

Hi-NRG

 
PradaRave.jpg

The mid-90s, brands began to co-opt rave fashion, Adidas tracksuits, tight spaghetti-strap tops, and colored shades

The past few seasons’ high fashion exhibit throwbacks to rave’s early days - in Prada’s Fall 2018 menswear collection, there were three almost identical looks of classic club uniform: tight zip-up black top, black nylon cargo trousers, and a yellow bucket hat. The brand’s Fall 2018 collection was all about futuristic sci-fi, but there were also a few hints to beloved raver looks, such as turquoise and orange bucket hats with colored shades, and sports socks with sandals and rubber boots in acid colors.

Even designers like Alexander Wang and Christopher Bailey revisit memories of basement clubs with models marched through dark space filled with rainbow-colored lasers parading high-end takes on sportswear and teen style tribe outfits of the youth.

 

Aesthetics
Psychedelic
Futuristic Type
Performance
Neon Colors
Oversized
And 90s Influence

 
DanielStGeorge-Patternclash.co-F21-006.jpeg
 

Hi-NRG Capsule Collection

 
DanielStGeorge-Patternclash.co-F21-A027.png
 

Additional Trend Forecasting

 

Client: Forever21

Software: Keynote, Photoshop and Illustrator

Roles: Trend Forecasting and Graphic Design