2020 Trend Forecasting
I was approached by Forever 21 to do a trend report on upcoming trends for 2020 and how the trends might translate as capsule collections for the retailer of over 700 locations worldwide.
Haute Ugly
Influential artists Celebrity like Kanye West and Pharrell Williams have been at the head of culture
Because these artists understand subcultures and critical mass, the freedom that subcultures create with unusual interests such as Zines, small-circulation self-published work of original or appropriated texts and images, usually reproduced via photocopier.
While punks like Crass might not use the word ‘haute’ to describe themselves, they did prescribe to a particular style that valued not philosophies, beauty and order like the design that came before them, but rather a chaos and a dissemination of shock. Using their often illegible and garish styles to shock the viewer out of apathy, the punk movement gave little thought to the commonly perceived ‘good’ design practices.
Aesthetics
Countercultural
Punk Ideals
Scandinavian Grids
Crisp Typography
Black Ink
And 90s Influence
Haute Ugly Capsule Collection
Hi-NRG
The mid-90s, brands began to co-opt rave fashion, Adidas tracksuits, tight spaghetti-strap tops, and colored shades
The past few seasons’ high fashion exhibit throwbacks to rave’s early days - in Prada’s Fall 2018 menswear collection, there were three almost identical looks of classic club uniform: tight zip-up black top, black nylon cargo trousers, and a yellow bucket hat. The brand’s Fall 2018 collection was all about futuristic sci-fi, but there were also a few hints to beloved raver looks, such as turquoise and orange bucket hats with colored shades, and sports socks with sandals and rubber boots in acid colors.
Even designers like Alexander Wang and Christopher Bailey revisit memories of basement clubs with models marched through dark space filled with rainbow-colored lasers parading high-end takes on sportswear and teen style tribe outfits of the youth.
Aesthetics
Psychedelic
Futuristic Type
Performance
Neon Colors
Oversized
And 90s Influence
Hi-NRG Capsule Collection
Additional Trend Forecasting
Client: Forever21
Software: Keynote, Photoshop and Illustrator
Roles: Trend Forecasting and Graphic Design