CX for Transformative IBM Cloud
IBM Cloud, which focuses on cloud computing for business, opened its office inside IBM Watson Global Headquarters at 51 Astor Place, New York. It’s key for the 8th Floor Cloud Headquarters to reflect the ethos of IBM Cloud and the new Watson brand vision.
Visitors experience ‘Built with Cloud’ underlining brand vision that unfolds and builds progressively as they travel around the office. It presents a subtle yet sophisticated allusion to the journey of the multiple solutions offered by IBM Cloud.
Project Goals
Organizing Principles
The concept for the Builder’s Journey was to organize the brand elements starting at the visitor lobby and moves around the building core, ending at the executive offices. As visitors traveled the space the brand elements are unveiled in the similar manner to the way businesses build a cloud solution. Outlined shapes, elements on two-dimensional prints, specialized wallpapers, and physical more dimensional elements shape the journey.
Brand Identity
IBM Cloud is for those who see no distinction between business and technology. Business is technology. Technology is business. They are intimately intertwined. IBM Cloud is for those who want to be enabled and equipped to dream, design and deliver more than before…
To transform businesses.
To build new industries.
To create amazing experiences.
To engage customers more insightfully.
To invent at speed and scale.
Elevations
Acoustic Collaborative Surfaces
Glass Distraction Safety Marker
Lobby Sculpture
Additional Studies
Clients: IBM
Agency: George P. Johnson and Softlab
Software: Illustrator, Keynote, and Photoshop
Roles: Art Director, Graphic Designer, and Copywriting