IBM Headquarters
Led CX and environmental branding across multiple IBM spaces, including the IBM Watson IoT Tower in Munich and IBM Cloud HQ in New York. Developed dynamic, high-energy environments that embody IBM’s brand values and spark meaningful engagement. Each space, from client centers to innovation hubs, reflects IBM’s vision, blending interactive installations, digital storytelling, and curated artistry to inspire discovery, collaboration, and transformation, aligning with IBM’s global mission to elevate business innovation.
IBM Watson IoT Tower
München, Germany
IBM facilities serve as a manifestation of the IBM brand, values and the IBM experience. These spaces are a high-energy hub for illumination – inspiring ideas, rich conversation, and change. As a place of discovery, it is an ideal way for businesses with IBMers to elevate the organization and increase the value they bring to the world. The IBM Client Centers are known as a smartly led experience that sparks thinking to enable lasting transformation..
Localize a replicable standard for delivering unparalleled client experiences & inspiring internal branding across IBM
Client Center Experience Journey
Strategic design and execution process is an IBM Client Center that performs as a high-energy platform of discovery to advance visitors on their relationship journey with IBM inspiring ideas, rich conversation, & world-changing innovation.
IBM Cloud Astor Place
New York, NY
Additionally, working with Greg Lamarche on mural for IBM Watson Astor Place. Inspired by the dynamism of his native New York City and its role as an incubator of the outlaw art of graffiti, Lamarche’s collages combine the city’s relentless rhythm and graffiti’s aggressive presence to express the power, elegance and rebelliousness of urban creativity.
When designing IBM Watson Centers in San Francisco, New York, Cambridge, North Castle and Atlanta, the approach included five key design principles that mapped back to brand and visitor experience for this audience:
Relevant
Collaborative
Thoughtful
Localized
Human
Using bold – and applicable – technologies to excite clients about the future
Bringing clients in though an interactive mix of storytelling and technology
Demonstrating business and technology aspirations in a way that is both believable and forward-thinking
Connecting the opportunities of each city location’s environment to the greater world; Demonstrating IBM Watson’s role as both global and local partner
Creating comfortable and calm conditions for discovery and communication, exploration and reflection
IBM Edge Innovation Center
Wells Fargo Center
Philadelphia, Pa
75 years of IBM Heritage
Poughkeepsie, New York
IBM Digital Sales Center
Bratislava, Slovakia
Watson Experience Center
San Francisco, Ca
Watson Health
Cambridge Boston, Ma
IBM Conferences
Client: IBM
Agency: George P. Johnson
Software: Illustrator, Keynote, and Photoshop
Roles: Artist Relations, Art Director, Graphic Designer, and Illustration