CX & Environmental Branding for Data-Driven Experiences
Led the CX and environmental branding for IBM’s Atlanta HQ, shaping a 92,000-square-foot interactive space that embodies The Weather Company’s data-driven narrative. Directed the design of a 15-foot interactive wall visualizing real-time data from The Weather Channel’s API, creating an experience that connects visitors with IBM’s cognitive computing power, augmented by large-scale artist murals and collaborative spaces to inspire IBM’s data stewardship.
A global company lives here.
It is scaled and future-facing. Transparent and reliable. These differentiators are further enhanced and enriched by the augmented intelligence of IBM Watson. The fundamentals of The Weather Company are staggering data, science cognitive, and cloud all co-conspiring to stand up the world’s first cognitive decision platform for consumers and businesses.
The Weather Company is the most culturally relevant, consumer-facing of the IBM Watson brands.
Empowered decisions propel the world.
Crafting a visual language that uses linear connective elements to represent uninhibited decision-making in support of The Weather Company’s larger and conceptual story. This visual system offers flexibility inactivation and delineation of space. Evocative lines of motion inspired by the Watson avatar represent the path to cognitive solutions.
Branding the new 92,000 square foot Headquarters in Atlanta to celebrate IBM's spirit of innovation that is empowering communities of users and developers.
To encourage and inspire employees to be data stewards, putting cognitive intelligence to work, and invigorating new solutions.
2.5-Dimensional
Artist Murals
Sustainable Space
Collaborative
Playful & Quirky
Weather Inspired
& Low-Fi materials
Cognitive computing is transforming industries as it creates innovations in the digital landscape.
A one of a kind 15-foot interactive LED wall softly lights the lobby and encourages interaction. Visitors can explore the Weather Channel's APIs and see real-time visualize a global air flow map. The interactive wall acts as a physical example of how the partnerships between IBM and the Weather Channel can inspire new creative innovations in ways never anticipated before.
Built to engage employees and visitors enthusiasts alike, The Weather Company’s new home reflects the company’s commitment to transform industries.
Collaborative refined space to inspire agility workplace
Parametric Wall Sculptures
Artist Murals
Brendan Monroe
Currently living and work in Los Angeles, California with his wife, Evah Fan. “My interpretations of the world are mostly rooted in science, then executed through painting and sculpting. These are the best ways for me to communicate, but I always enjoy making other things as well.”
John Hersey
John Hersey is an established illustrator living in San Francisco working with many clients such as New York Times, Pentagram, Nickelodeon, Fast Company, Emigre, Vibe, Wired, Absolute Vodka, Time, Newsweek, Los Angeles Times, IBM, Apple and more!
Color Palette
Floor Plans
Elevations
Inspiration and Mood Boards
Clients: The Weather Company and IBM
Agency: George P. Johnson and Softlab
Awards: Communicator Awards, Gold Corporate Identity
Software: Solid Works, Illustrator, Keynote, Photoshop, Sketch and Sketchup
Roles: Creative Director, Graphic Designer, Copywriting, User-interface, User-experience, Interactive Design and Artist Relations