Brand Design System for Print and Digital
Developed a brand design system for the Berggruen Institute, covering print and digital assets. The guidelines ensured a unified, modern identity for reports, booklets, and online content, aligning with the institute’s ethos of addressing world-changing topics. Drawing from traditional academic designs, introduced modern elements like bold color palettes and clean layouts, ensuring clarity and impact across all materials, while reflecting the institute’s focus on AI, biotech, and human future.
Reimagining a unique modern covers and interior design language for Berggruen Institute's web, digital and print of papers, books, and reports.
The Berggruen Institute, known for fostering dialogue between global leaders, thinkers, and technologists, has a significant reach through its high-impact initiatives, such as the annual Berggruen Prize and major events like “Understanding China” conferences and East-West dialogues. These programs attract international leaders, including former heads of state, and contribute to addressing global challenges. For instance, the institute’s “21st Century Council” engaged with leaders at G-20 summits and China meetings, influencing global policy discussions
Design Goals
Academic & Literature Look and Feel
Clean and Modern
Smart Intuitive
Grid System Design Principles
Establish Iconic and Ownership
Creative Exploration
Color Usage
The Transformations of the Human program ambition is to feed findings back into the production of both artificial intelligence and Biotech. Thereby contribute to both human and non-human flourishing.
Client: Berggruen Institute
Software: Photoshop, Keynote, Indesign, and Illustrator
Roles: Art Direction, Trend Forecasting, Book Design, and Illustration