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Veeva Growth-Driven Web Design System

Veeva is a cloud-computing company focused on pharmaceutical and life sciences industry. With a platform spanning multiple products cross the drug development process and sales. 

Veeva required a modular design system, with a contemporary look and feel, while leveraging the brand identity and color palette. Upon meeting with clients and assessing their needs, I helped create a visual language and module system that scaled across all 43 products and application suites. 

 
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Veeva Growth-Driven Web Design System

Developed a scalable, modular design system for Veeva, a leading cloud-computing company in the $1 trillion life sciences and pharmaceutical industry, supporting their rapid expansion and aligning with Veeva’s strong brand identity. This growth-driven system leveraged data-backed insights, adaptable templates, and mobile optimization to streamline user experience across 43+ product suites. Designed custom iconography and a cohesive visual language, creating a flexible interface that allowed for seamless updates and consistent brand experience across digital platforms, enhancing market reach and user engagement.

 
 
 
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Custom Iconography

 
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Deep Dive Veeva Product Modular Template System

 

Homepage Development

Wireframes

 
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Flow

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Design Round 1

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Homepage Client Alignment Round

 
 

Homepage Design Round 2

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Homepage Design Suites Module

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Homepage Flow Update

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Homepage Design Round 3

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Homepage Mobile Wireframe

 
 

Mega Navigation

Mega Navigation Wireframes

 
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Design Mega Navigation Round 1

 
 

Design Mega Navigation Round 2

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Design Mega Navigation Round 3

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Product Architecture Template Modular System Guidelines

Cloud, Suite, & Product Templates

 
 

Thought Leadership Round 1

 

Final Template Modular System Examples

 
 

UI + UX Overlay for Solutions and Benefits

 
 

UI + UX for Cloud Products

 
 
 
 
 

Client: Veeva

Software: Sketch, Invision, Draw.io, Illustrator, Photoshop, Keynote, and Wordpress (CMS)

Roles: Art Director, User-interface, User-experience, Interactive Design, Copywriting, Illustration, and Market Research