Cisco & Veeam IT Solutions
Crafted visually engaging, bitesize animations for Cisco and Veeam to highlight hyper-converged infrastructure’s benefits—secure cloud backups, reduced downtime, and minimized operational risks. Each animation aligns with Cisco’s brand ethos: bright, approachable, and universally relatable to tech audiences. Through expressive characters and emoji-driven storytelling, these visuals brought complex IT solutions to life, connecting with a wide audience in a vibrant, memorable way.
Cisco & Veeam IT Solutions
Developed animated social media content for Cisco and Veeam, highlighting secure cloud backups, data recovery, and minimized downtime. Using bright, engaging visuals, the campaign aligned with Cisco’s brand to appeal to IT professionals. With 65% of people as visual learners and 90% of information processed visually, these animations enhanced product awareness and increased engagement across tech audiences.
Cisco Creative Expression & Brand Voice
Persona and Messaging
Concept
In times of stress, it's great to know you have support for your team. These animated vignettes showcase IT individuals without support and in need of solutions. The individuals will use emoji* (the most universally used language) ballon dialogue to voice their departmental needs/stress. At apex of their story, a non-human desk item will remind the individuals that Cisco & Veeam provide insights and solutions for next-generation data centers.
*60 million emojis are used on Facebook each day, paling in comparison to the more than 5 billion that are used on Messenger daily.
Storyboards
Initial Frame Styles
Video Contact Sheets
Manageability
Reliability
Performance
Client: Cisco
Software: Photoshop, After Effects, Illustrator, and Keynote
Roles: Copywriting, Illustration, Key Frames and Art Director